Valuable insights from Lynn O’Shaughnessy
a nationally recognized college expert.
March 10, 2021
Taking advantage of today’s college admission landscape
Earlier this month, I discussed the current college admission landscape with Mark Salisbury, the creator of TuitionFit, a nonprofit that’s been compared to the Kelly Blue Book of college pricing. We shared our thoughts about what happened to college admission landscape last year and also shared our predictions about what will happen to college admissions in 2021. If you are...
March 30, 2020
When should you appeal a financial aid letter?
When should you appeal a financial aid letter? I wanted to answer this question from a mother in Seattle because during this coronavirus pandemic, it’s relevant to many more families. If you haven’t received enough help to pay for college, please keep reading and good luck! Lynn O’Shaughnessy Question: If you’ve had one financial setback and you think more are...
October 14, 2019
Applying Early Decision: What You Need to Know
Should your child apply early decision to college? This is the time of year when high school seniors aiming for more selective to elite colleges and universities must decide if they will apply early decision. When students submit an early decision application, they promise that they will attend if the institution accepts them. A student accepted via early decision must...
March 15, 2019
College Admission Scandal: Symptom of a Larger Problem
The college admission scandal that saturated the press this week made me think of a disturbing anecdote, which I heard last month, that blew my mind. I want to emphasize that shocking me is tough to do since covering the higher-ed industry – and it is very much an industry – has made me quite cynical and disgusted about how...
January 8, 2019
Looking Beyond Ivy League Hype
Does your child need to attend an Ivy League college or other elite university to end up getting great jobs with great salaries? The answer is… No. No! Noooo! NOOOO! Got It? At the risk of being obnoxious, I repeated my answer because the parents, who are most likely to obsess about Ivy League colleges or other elite universities, are...
June 17, 2018
College and My Father
In honor of Father’s Day, I am rerunning a post that I wrote back in 2009 about my dad. In the main photo, he is watching one of his granddaughter’s play basketball with family including my daughter Caitlin with the broken arm. Lynn O’Shaughnessy Today I’d like to share a 65-year-old story that illustrates the power of a college degree,...
May 8, 2018
15 Things to Know About U.S. News’ College Rankings
While U.S. News and World Report’s college rankings are wildly popular, few families know much about how they are created. Before you place too much faith in U.S. News’ college rankings, here are 15 things that you should know about them. 1. U.S. News relies on rankings to stay alive. U.S. News’ college rankings wields tremendous power even though the...
July 31, 2017
How to Increase Your Admission Chances by 40%
Should you visit a college before you apply? According to a new study, for some students there is a powerful benefit to visiting highly selective schools. According to the researchers, teenagers, who apply to highly selective colleges and visit the campuses, are up to 40% more likely to be admitted than comparable students. The study suggests that the applicants who...
July 9, 2017
1300 people listened to this webinar. You should too!
Over the past few days I had 1,300 people listen live to my webinar that revealed eight insider secrets that colleges aren’t eager to share, but that you need to know to find good college matches and shrink your college costs. When you start looking for colleges, you need to be on guard just as you would walking onto a...
April 11, 2017
How to Decipher a Financial Aid Letter
Financial aid awards are often confusing. I believe many colleges and universities intentionally make financial aid awards hard to decipher to trick families into thinking that their institutions are being generous even when they aren’t. Obfuscation is an effective way to keep parents off balance. Since we are heading into the season when students will be receiving their financial aid...