Valuable insights from Lynn O’Shaughnessy
a nationally recognized college expert.
January 26, 2023
11 Ways to Appeal for More Financial Aid or Merit Aid
An effective way to reduce the cost of college is to know how to successfully appeal for more financial aid. It’s critical to understand that the first financial aid award that a college delivers often doesn’t have to be the only offer. This is especially true since the enrollment management arms of many colleges use sophisticated algorithms in the hopes...
July 11, 2022
CollegeData: Evaluating A College’s Financial Aid and Merit Scholarships
How do you research financial aid and merit scholarships that a student might get at individual colleges and universities? With college sticker prices continuing to climb, it’s an important question to ask because the financial aid and merit award policies at schools will vary widely. Not knowing how to research the generosity or stinginess of individual colleges can cost you...
March 4, 2022
TuitionFit: How to find better college award offers in minutes
By now, most students, who will be college freshmen in the fall, have received their award letters from colleges. Families, however, are at a disadvantage when they look at these college awards. They typically have no idea if the offer of financial aid or a merit scholarship is a good one. Families don’t know if teenagers with similar financial circumstances...
January 11, 2022
Reach, target and safety schools: Don’t slip when creating a smart college list
A critical part of the college search process is creating an excellent list of colleges, which often includes reach, target and safety schools. Families often slip badly on this extremely important yet tricky task of pulling together a solid college list. If a teenager creates a problematic list, parents can easily pay too much money for college. One of the...
October 19, 2021
Applying early decision and early action, part II
In my last college blog post, I wrote about the pros and cons of applying to college early decision. Here is more to consider before you apply early decision or early action to college: 1. While students who apply early decision to a college must promise to attend the school, as a practical matter, a college can’t force an accepted...
October 19, 2021
18 things to know about applying early decision to college
Applying early decision to college is often a highly effective way to increase the odds of getting accepted at many schools that offer this admission option. At plenty of colleges, applying early action can also boost admission odds. Not surprisingly then, teenagers are increasingly applying early decision and early action to schools and the pandemic helped escalate this trend. Applying...
September 7, 2021
Writing a great college essay
I’ve read many college essays over the years and the vast majority of them have been b-o-r-i-n-g. Unlike a great college essay, the bad essays have been guilty of one or more of these essay no-no’s: 1. The college essay lacked details. 2. The admission essay didn’t convey the student’s voice. 3. The essay covered too much territory. (Writing about...
May 25, 2021
12 Expected Family Contribution Tips
One of the biggest questions that parents with college-bound children puzzle with is if their child has a chance for financial aid. The first step that you should take when grappling with this issue is to obtain your Expected Family Contribution (EFC). You should do this before seriously exploring your teenager’s college options. This is more confusing than you might...
April 13, 2021
Looking beyond highly rejective colleges to get better deals
As usual, the highly rejective colleges** have attracted the most media attention during this latest admission season. The Ivies, Stanford, MIT, Duke, Northwestern, USC and other highly rejective colleges outdid themselves this year by crushing the college dreams of an historic number of applicants. What gets lost in this slavish attention to the nation’s highly rejective schools is the inside...
February 8, 2021
Taking the ACT and SAT Going Forward – Or Not
If your child is a high school junior, it could be trickier this year to decide whether to take the SAT or ACT in 2021 (assuming greater availability) and also whether to submit scores. To help with this decision, I am running an informative post written by Bruce Reed, a cofounder of Compass Education Group, which regularly creates high quality...