Valuable insights from Lynn O’Shaughnessy
a nationally recognized college expert.
October 12, 2020
Researching whether a college will close
For most colleges and universities, competing for high school seniors has been a cutthroat Hunger Games exercise for many years. Before the pandemic hit, the majority of colleges were failing to meet their freshmen admission goals every year. At the start of the pandemic, some respected higher-ed observers predicted that many colleges would close by the summer, but that hasn’t...
September 7, 2020
How to take advantage of college admission changes during COVID-19
No matter when COVID-19 finally disappears, the college admission practices that changed due to the pandemic, will not completely disappear. In a recent webinar, I discussed how the pandemic has impacted college admissions in significant ways and how families can take advantage of these changes going forward. COVID-19 and College Admissions Here are some COVID-19 developments that you should know...
July 30, 2020
Should you write about COVID-19 for your college essay?
Janine Robinson, the creator of the incredibly valuable blog, Essay Hell, wrote a post on whether students should devote their college essay to COVID-19. I’m delighted that she gave me permission to share it with you. Robinson thinks students should avoid using the pandemic for their college essay. Here is what she wrote: When counseling students on finding great topics...
July 29, 2020
Why college essays are more important during COVID-19
College essays should be more important during the 2021-2022 college admission season than in any other admission cycle in modern times. Why would the college essay be so critical for this admission cycle? Simple. It’s because most colleges – including the vast majority of the most elite and prestigious institutions – have gone test-optional due to the pandemic. Without standardized...
July 6, 2020
8 things you should know about final college plans during the pandemic
Colleges have been running out of time to release their final plans for the start of the fall school year. Higher-ed observers assumed that colleges would have to start revealing their final plans sometime in July. Problem was, the vast majority of schools didn’t want to go first. A Midwestern college, for instance, would be loath to announce it was...
June 8, 2020
During a pandemic, getting more money from a college
During the COVID-19 pandemic, plenty of colleges are worried about not only attracting enough freshmen for this fall, but also for the 2021-2022 college admission season. Many colleges have made the calculation that it’s better to pay too much to attract a new student than to lose that prospect – and the revenue he or she generates – all together....
April 28, 2020
Will College Campuses Open in the Fall?
Will college campuses open in the fall? It’s frustrating that no one definitely knows yet if colleges campuses will be open in the fall or if online education will predominate or there will be some hybrid of the two scenarios. In the interim, however, The Chronicle of Higher Education has been regularly updating a list of tentative plans that colleges...
April 17, 2020
Tuitionfit: a tool to find better college deals now
In the midst of a pandemic, finding a college that is the right financial fit has become even more important than it was just a few months ago. Before COVID-19 became a household word, you might have thought that you knew where your child would be attending college in the fall. What happens now if the colleges on your child’s...
April 13, 2020
Researching Colleges During a Pandemic
I’ve gotten questions recently about how to research colleges during the COVID-19 pandemic when you can’t visit campuses. I talked to a mom from Seattle over the weekend, whose daughter was choosing between seven colleges that stretch from the state of Washington to New Jersey. With merit scholarships deducted, the cost of all these schools for the Seattle family were...
April 8, 2020
Tackling common college questions during COVID-19
This is an incredibly stressful time for families who have to navigate college admissions during the COVID-19 pandemic. As a practical matter, this (hopefully) once-in-a-lifetime experience has generated a great deal of college questions from anxious students, parents, educational consultants and high school counselors. Some answers are known. We know, for instance, that the Advanced Placement tests, with a radically...