Valuable insights from Lynn O’Shaughnessy
a nationally recognized college expert.
July 29, 2020
Why college essays are more important during COVID-19
College essays should be more important during the 2021-2022 college admission season than in any other admission cycle in modern times. Why would the college essay be so critical for this admission cycle? Simple. It’s because most colleges – including the vast majority of the most elite and prestigious institutions – have gone test-optional due to the pandemic. Without standardized...
July 6, 2020
8 things you should know about final college plans during the pandemic
Colleges have been running out of time to release their final plans for the start of the fall school year. Higher-ed observers assumed that colleges would have to start revealing their final plans sometime in July. Problem was, the vast majority of schools didn’t want to go first. A Midwestern college, for instance, would be loath to announce it was...
June 24, 2020
15 reasons to ignore U.S. News & World Report’s college rankings
Most college-bound teenagers and their parents never look at U.S. News and World Report’s college rankings, which is actually a healthy thing. U.S. News’ college rankings, are much more likely to be a preoccupation of teenagers and parents in affluent households. I believe the fixation with the rankings is a major reason for the tremendous stress and mental health issues...
June 8, 2020
During a pandemic, getting more money from a college
During the COVID-19 pandemic, plenty of colleges are worried about not only attracting enough freshmen for this fall, but also for the 2021-2022 college admission season. Many colleges have made the calculation that it’s better to pay too much to attract a new student than to lose that prospect – and the revenue he or she generates – all together....
May 6, 2020
Extracurricular tips for college admissions during a pandemic
One of collateral damages from COVID-19 is the ability of teenagers to participate in extracurricular activities before applying to college. Right now, you can’t participate in a school marching band or play Shakespeare on a stage. Showing athletic prowess on a track, ball field or court ain’t happening either. You can’t debate in competitions or run a school club. While...
April 28, 2020
Will College Campuses Open in the Fall?
Will college campuses open in the fall? It’s frustrating that no one definitely knows yet if colleges campuses will be open in the fall or if online education will predominate or there will be some hybrid of the two scenarios. In the interim, however, The Chronicle of Higher Education has been regularly updating a list of tentative plans that colleges...
April 20, 2020
SwiftStudent: New tool to appeal financial aid awards
If you want to appeal a financial aid award, there is a new resource to help you write the aid appeal letter. The free tool, called SwiftStudent, guides families through requesting more financial aid for a variety of reasons including because of financial setback due to COVID-19. The brainchild of this easy-to-use tool is Abigail Seldin, who has had a...
April 17, 2020
Tuitionfit: a tool to find better college deals now
In the midst of a pandemic, finding a college that is the right financial fit has become even more important than it was just a few months ago. Before COVID-19 became a household word, you might have thought that you knew where your child would be attending college in the fall. What happens now if the colleges on your child’s...
April 13, 2020
Researching Colleges During a Pandemic
I’ve gotten questions recently about how to research colleges during the COVID-19 pandemic when you can’t visit campuses. I talked to a mom from Seattle over the weekend, whose daughter was choosing between seven colleges that stretch from the state of Washington to New Jersey. With merit scholarships deducted, the cost of all these schools for the Seattle family were...
April 8, 2020
Tackling common college questions during COVID-19
This is an incredibly stressful time for families who have to navigate college admissions during the COVID-19 pandemic. As a practical matter, this (hopefully) once-in-a-lifetime experience has generated a great deal of college questions from anxious students, parents, educational consultants and high school counselors. Some answers are known. We know, for instance, that the Advanced Placement tests, with a radically...