Do you use Expedia, Orbitz or Travelocity when you book a flight or find a rental car? Have you used Zillow when you’re searching for a house or Carfax when looking for a used Honda?
Using these website and others like it has made buying all sorts of stuff easier. One big ticket item, however, that’s resisted this kind of shopping experience is the college degree.
College prices are not transparent. Sure you can find the published prices, but many people won’t ultimately pay full price. Parents typically don’t discover how much their tab will be until they receive a financial aid letter shortly before their child must make an admission decision.
It won’t be long, however, when college pricing will become much more transparent. And this will lead to aggregators who will surely be introducing college pricing comparison sites.
I wrote about this upcoming revolutionary change for CBSMoneyWatch today while I was between sessions at the annual conference of the National Association for College Admission Counseling. Here’s where you can read the post and learn more:
Experts are predicting this will be as big a game changer as US News & World Report’s college rankings.