Valuable insights from Lynn O’Shaughnessy
a nationally recognized college expert.
University of Massachusetts Amherst
June 8, 2020
During a pandemic, getting more money from a college
During the COVID-19 pandemic, plenty of colleges are worried about not only attracting enough freshmen for this fall, but also for the 2021-2022 college admission season. Many colleges have made the calculation that it’s better to pay too much to attract a new student than to lose that prospect – and the revenue he or she generates – all together....