2 Reasons Why More Colleges Look Selective

How’s this for a college mystery:

Every year Barron’s releases its Profiles of American Colleges directory that categorizes schools based on their selectivity.

During the past decade, the number of schools that are considered the easiest to get into declined considerably while the number of schools that are characterized as the most elite rose.

According to a new report by the American Enterprise Institute, there are now more schools in the very competitive category than the less competitive category. Between 1991 and 2011, the share of schools in the most competitive category nearly doubled while the schools in the bottom categories declined 13%. Here is an AIE graph that illustrates the growing selectivity of schools:

Are Colleges Really Getting More Competitive?

Here is where the mystery comes in:

At least on the surface, schools appear to be getting more competitive as they attract teenagers with more impressive academic profiles. But are these colleges and universities really attracting ever smarter students?

Not really. The AEI notes, for instance, that ACT scores and SAT reading scores have remained virtually the same since the late 1980s and math SAT scores have risen only slightly (14 points). Another measure of teenage learning, which comes from the National Assessment of Educational Progress, shows no improvement in math and reading scores for 17-year-olds over the past 20 years.

What has changed, however, is the high school grade point average, which has risen steadily. In 1990, the average GPA was 2.68, but today it’s 3.0 GPA. The National Center for Education Statistics reports that the number of students who report receiving “mostly A’s” in high school increased from 40% in 1996 to 47% in 2007.

Applying to More Colleges

Another reason why schools are appearing more selective is because of the growing number of teenagers who are applying to more  colleges. A survey from the National Association for College Admission Counseling suggests that 75% of colleges have seen an increase in applications every year for the past decade.

Here is how the report sums up the phenomenon while providing some sage advice:

If you’d like to read the entire report, here it is:  College Rankings Inflation:  Are You Overpaying for Prestige?

Lynn O’Shaughnessy is the author of the new second edition of The College Solution: A Guide for Everyone Looking for the Right School at the Right Price.






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